Hey everyone! We want to thank Sultana Maharajh of Fashion 360 Magazine! Absolutely, a wonderful review- see for yourself!! Thank You Sultana!!!
If you haven’t had a Brazilian Keratin Treatment, you just don’t know what you’re missing. Summer is approaching and that means our hair will be faced with humidity overload. Don’t stress, an Inova Brazilian Keratin Treatment will leave you with frizz-free, soft and silky tresses.
Inova offers four different pure keratin treatments. All are infused with nanomolecules of keratin, amino acids, collagen and mineral oil to repair and smooth out frizzy locks.
24 Hour Gold Keratin Treatment is a quick easy process that allows you to wash your hair out after 24 hours.
Natural Silk Keratin is a pure formula which doesn’t have strong fumes.
Ultra Hair Smoothing Treatment uses small keratin molecules to fill the core of damaged hair.
Hair Smoothing Treatment uses amino acids, keratin protein and heat action to restructure and rebuild damaged hair fibers.
Daniel Babishov and Simon Aminov are the owners and Senior Stylists at Inova Professional. Daniel asked about my hair type and because I have fine but frizzy hair, he suggested the Hair Smoothing Treatment. This would give me 20% straightening and rebuild my damaged hair from previous coloring. This treatment would last for at least four months.
The process took about three hours. Sergey Aronov served as stylist. He started by washing my hair twice with a clarifying shampoo, which strips all oils so that the Keratin will go deep into the follicles. After drying a smoothing Treatment was applied. He let that sit for twenty minutes and began to flat iron at 450 degrees to straighten.
The end result was a beautiful, straight, frizz-free hair with ultra-manageability. I was instructed not to wash my hair for 72 hours. When I woke up in the next morning, I barely had to spend any time on my hair. The great thing about the smoothing treatment is you can still curl your hair, It takes away frizz, not curl. This was the best option for me because I don’t like my hair super straight.
Inova is best used as a system with their keratin shampoos, conditioner and Pure Keratin Revitalizing booster. They have an array of other keratin products to maintain your treatment and help the process last longer. With four different formulas, Inova makes it easy to find one that is right for you. What are you waiting for? Innovate yourself.
After a week of blow-drying, it is time to restore that hair! A weekly deep conditioning treatment is the way to go. Having strong, shiny, vibrant hair can boost your confidence and make you feel ready to take on the world
If you haven’t already, try Inova Professional’s Miracle Mask.
One thing I know everyone wants is frizz-free hair. If you don’t, lucky you, you have perfect hair and I’m sure you’re very happy with it. I suffer from terrible baby curls all over my hairline. Cute, right? NO! Nothing ruins my day more quickly than the rain, washing my face in the morning and getting a drop above my hairline, 2% humidity, etc. If you’re like me, you’ll benefit from the following tips:
- 1. Shampoo less often
Doesn’t your hair always look better the day after washing? That’s because it’s had some time to build up natural oils, which in turn calm frizz. Washing every day strips your hair of its natural oils and leaves you with dry hair. Dry hair=frizzy hair. You can spend a little more time in between washes by picking up a bottle of dry shampoo and lightly spraying roots on days when you don’t wash.
- 2. Microfiber towels
One thing I’ve learned in all my research is that the best thing you can do for your hair is be gentle with it. We often don’t notice how much we pull, rub, and break our hair in one day—it adds up. After showering, rather than flipping your hair over and rubbing it like crazy with a towel, pick up a microfiber towel and gently squeeze the water out of your hair in a downward motion.
- 3. Deep condition
Hair that is lacking moisture is a breeding ground for frizz. Commit to a deep conditioning treatment once a week to replenish damaged hair cuticles and boost smoothness and shine. If you haven’t already, try Inova Professional’s Miracle Mask.
And lastly, probably the most helpful thing in existence for frizz is a keratin treatment. Not just because Inova Professional makes keratin treatments, but because they are actually a long-term solution for frizz. You don’t have to lose the natural texture of your hair—try a keratin treatment that does not contain formaldehyde such as Inova Professional’s Natural Silk Keratin treatment to de-frizz your hair without compromising your gorgeous curls.
This month has been filled with great feedback from our lovely customers as well as from blogs all across the internet—thank you all! In particular we’d like to thank Erin Haight of Face Design Studios who gave us a glowing review on her blog. Also, if you’d like an in-depth review of Inova Professional products check out the video she was kind enough to post on her Youtube account here.
Thank you again to everyone who gave us feedback—we really appreciate it! And if you haven’t checked out our products head over to Erin’s blog for a chance to win a Miracle Mask.
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Hey everyone! We want to thank Anne Marie of The Beauty Book who gave us a lovely review on her amazing blog. If you were thinking about trying our shampoo and conditioner but weren’t quite sure—read what Anne Marie thinks about them here!
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Unless you don’t like free stuff…
What do you guys think of Miley Cyrus’s new platinum blonde pixie cut? It’s been getting mixed reviews, to which she tweeted: “if you don’t have something nice to say don’t say anything at all. my hair is attached to my head no one else’s and it’s going bye bye! ”
She’s absolutely right, there’s no reason why anyone should hate on her hair—BUT it did get me thinking:
Would I ever cut my hair this short? The answer is no, probably not. How about you guys?
It’s no secret that here at Inova we think keratin treatments are amazing.
Having a keratin treatment done at your salon is the perfect idea for the summer when naturally curly/wavy/textured hair can be a nightmare to work with in the heat and humidity. A keratin treatment will leave your hair smoother, glossier, and easier to manage as well as reduce styling time (seriously, who doesn’t want that??). However, there’s no point in getting an expensive salon treatment if you’re going to kill the effects by using regular drugstore products. Here’s what you need to do to make sure your keratin treatment will last as long as possible:
- - Use a sulfate-free shampoo.
Most shampoos contain sulfate chemicals that produce that “squeak” in your hair after washing. The problem with squeaky clean hair is that if it squeaks, it’s too clean. That squeak is actually the result of sulfates stripping your hair of natural oils–leaving your hair dry and even more vulnerable to heat damage. They also clean out the keratin in your hair. Sulfate-free shampoo is much gentler and the number 1 most vital factor in the longevity of your treatment.
- - Don’t cheat!
Make sure you don’t wash your hair, swim, sweat, or tuck your hair behind your ears or in a ponytail for 72 hours after your treatment for the best results. If your hair does get wet, make sure to go over it with a flat iron ASAP. Yes, it’s uncomfortable but it’ll be well worth it when you finally wash your hair, blow dry it and it looks stunning in 15 minutes.
- - Use styling products that contain keratin.
Using the right styling products is a crucial step in making your new look go t
he extra mile. Applying regular oil-based products on keratin-treated hair reduces the life of your treatment and here’s why: oil is wonderful for moisturizing skin and hair because it absorbs very well. So well, in fact, that oil-based products will penetrate the cuticle of the hair and dilute your keratin treatment.
Another factor is that oil-based products can linger on your hair even after washing. Using a heat styling tool on hair with leftover oil residue will fry your hair. Silicone-based products are less dense and silicone doesn’t bond with water, so it rinses out clean and won’t dilute the keratin in your hair. When your styling products also contain keratin, your hair is constantly replenished with keratin—which helps to counteract the stripping effects of washing and styling.
So the next time you go in to a salon for a keratin treatment, don’t be mad when your stylist pushes keratin aftercare products on you—they do it out of love.
Hardcore fans of Team USA have been wearing their pride in the form of flag-themed, skin-tight bodysuits all over the 2012 London Summer Olympics. While we admire their spirit, we think we’ll opt for something a bit more subtle…
So, in honor of Team USA, we are awarding medals to our favorite summer beauty products that help us unleash our secret inner Olympian (a cross between Mary Lou Retton on the cover of the Wheaties box in 1984 and Gabby Douglas, my new hero as of last night) Wear our top 3 favorites to all your Olympic-themed festivities and show the judges how it’s done:
- It only makes sense that the bronze would go to, well, a bronzer. Our favorite is the Bobbi Brown Shimmer Brick in Bronze, available for $40 at Sephora. We love that these shades double as eye shadows too!
- Wear your silver in the form of a simple and cute headband. They’re so flattering when paired with loose curls and neutral makeup.
- And the gold goes to…this adorable chunky chain cuff from baublebar.com. It goes with any summer outfit and can easily transition into fall, and the chain-link reminds me of the Olympic rings!
And don’t forget that if you’re going for your own gold medal at the pool to ALWAYS take care of your hair! Try Inova’s line of Silk Keratin Sulfate-Free Shampoo and Conditioner and follow with a rich hair mask to restore moisture to dried out strands.