Inova Professional is bringing you the solution to your hair color maintenance problems. A Triple-Action Shampoo that is Sulfate Free, Keratin enriched, and color depositing and protecting. Our special shampoo adds in color and keratin with each wash. This uniquely developed Sulfate Free shampoo cleanses in a gentle way, while the color deposit ingredients eliminate hair color fading. It also touches up re-growth/roots and boosts your hair color. Color deposit is like a shot of color, reviving and enhancing color treatment, balancing out harsh brassiness and undertones, while the Keratin smoothes and shines.