How To Use

Caution: FOR PROFESSIONAL USE ONLY. For external use only. Avoid contact with eyes. If this product comes into contact with eyes, immediately wash out with lukewarm water. If irritation persists, consult physician immediately. This product must be avoided by women who are pregnant or breast-feeding. Keep out of reach of children. Use in a well-ventilated area. Contains Formaldehyde.


1. Wash the hair twice with the Pure Keratin Clarifying Shampoo. When doing the Treatment on virgin hair (not previously colored or chemically processed), we recommend doing 3 thorough shampoos (for further penetration, place client under hair dryer for 10-15 minutes). Rinse shampoo and towel dry hair.

2. Blow dry the hair until it is 100% dry - MAKE SURE HAIR IS COMPLETELY DRY FROM ROOTS TO ENDS.
Wearing gloves, shake bottle of the Hair Smoothing Treatment well before each use.

3. Pour 3oz of Pure Keratin Hair Smoothing Treatment into a bowl (adjust amount according to the length and amount of hair).
Divide the hair into 4 sections with a medium tooth comb. Using the brush end of the Silicomb apply the treatment to the full length of the hair follicle, starting close to the scalp (avoid direct contact with the scalp), brushing towards the tip. Next, comb the small section using the comb side of the Silicomb, for even distribution. Work on one large section at a time, further dividing each larger section into much smaller sections to ensure maximum coverage. Do not over saturate the hair with product because that will only be a waste of product.

4. Wait 30-40 minutes. Do not rinse hair.

5. Blow dry the hair completely, using a paddle brush for assistance. During this step, you do not have to focus on straightening the hair, only on drying the product onto the hair. Dry the hair 100%.

6. Divide the hair into four sections. Work on one large section at a time, further dividing each larger section into smaller, 1-inch wide sections, to ensure treatment is sealed to every strand. Using the Inova Professional Titanium Pro Hair Iron, pass the iron over the full length of the hair, starting close to the scalp/nape of neck (avoiding contact with the scalp/nape of neck). Flat iron each section until the desired level of shine and smoothness is achieved. The treatment is now complete - do not rinse.

Inform your clients not to wash treated hair for 72 hours (3 days). Hair must not be tied back with hair clips or elastics, or pushed back with headbands or glasses. Advise them to prevent sweating; moderate to heavy activity should be avoided. If hair becomes wet, dry immediately and pass a hair iron through it. For daily care, wash hair using only the Silk Keratin Smooth Protection Shampoo andSmooth Hydration Conditioner. For treatment maintenance, recommend the Pure Keratin Revitalizing Booster.


More about Pure Keratin Hair Smoothing Treatment 

Pure Keratin Hair Smoothing Treatment is a revolutionary hair smoothing technology formulated with nano-molecules of keratin, amino acids, collagen and mineral oil to repair various types of damage from chemical treatments, heat styling, or naturally frizzy hair. Once heat is applied, hair is transformed from dull, dry, tangled, and frizzy into healthy, smooth, and brilliantly shiny hair. 

Pure Keratin Hair Smoothing Treatment is an excellent post-treatment process that complements other hair treatments such as color processing, chemical relaxing, and thermo-reconditioning, and can be used to sooth and protect hair for a healthy, smooth, and shiny appearance without harming previous processes.